Marketers Can Analyze Everything
Marketers often face the problem of not being able to analyze every aspect of the market. That is usually the problem with digital marketing where decision-makers can focus on one social medium or one channel at a time.
This small sample is analyzed and taken as a representation of the whole market. That usually led to common misjudgments and resulted in ineffective marketing strategies, due to the lack of thoroughness in the market examination.
There are many ways AI can help in marketing. In this case, people are empowered by the comprehensiveness of the Artificial Intelligence which they can lean on and perform their tasks accordingly.
Lawyers Can Prepare Quicker and Better
To get familiar with a particular case, lawyers sometimes need to go over hundreds of documents and to analyze everything with care and patience – even the irrelevant stuff.
The method for this type of investigation usually involves hundreds of hours spent carefully reading and examining the documents.
AI automatically goes over the piles of paper, carefully picking up the most relevant pieces of text and presenting the most important data to the lawyer. The lawyer only needs to focus on these parts, thus bettering their strategy for defense or prosecution.
Accommodate Prices in Online Shops to Specific Users
Every visitor has preferences and buying habits which shopping platforms often fail to meet. This results in many visitors leaving the website not satisfied with the initial offer of products and their prices.
The traditional solution to this problem was never fully achievable. There are tools which can track users’ habits and segment the offers into groups, but never able to make unique offers according to the analyses.
AI dynamically changes not only the price but the offer as well. Its ongoing analysis of customers’ behavior and information makes new and unique offers all the time.
Banks Can Improve Customer Support
Banks and big businesses often get thousands of emails on a daily basis. Customer support is unable to answer everything in a timely manner, resulting in delayed answers and general dissatisfaction with the service.
The customer support must review every email separately and send hundreds of identical answers. This means that they cannot devote more time to the customers that have bigger problems.
AI can automatize the way customer support works, analyzing customer emails, answering the easy ones automatically and picking the most appropriate agent for the more difficult cases.